"Who can Be the Greatest by not caring?"

Not caring leads to

not sustainable


As friends we are aspiring to accomplish something great, to take our movement and to express how you can be great!


It’s impossible to do so if we don’t respect our surroundings. The concept Be the Greatest means also getting recognition and respect from our customers, and from our equals, on what we commit to be.

We are a conscious and committed group of friends on environmental and social aspects of the clothing industry.


We chose to use deadstock from factories to prevent fabrics to be misused or destroyed, we also make sure that our stakeholders sustain and go by our rules on sustainability. 


Our production is in accordance with the philosophy “produce only what the market asks you too” to avoid waste and exceeded exhaustion on labor in the fashion industry. 


Who can Be the Greatest by not caring?